Unique Christmas packaging for your products over Christmas adds a touch of luxury and class and, if coupled with a Christmas edition product, can really help create a sense of 'exclusivity' around your product.Ĭlick here to see how John Masters Organics used Christmas themed products and packaging to boost their sales.Īnd Christmas-themed packaging can be convenient for your customer, too. Packaging is the only thing that reaches 100% of your customers and is the first step in creating a memorable unboxing experience. We all know how important custom packaging is for your brand. If you use Halloween imagery a week after the holiday has actually passed, it can help you stand out against your competitors who have gone straight to the Christmas themed promotion! 3. Use the hype of Halloween to draw attention to any specials that you have coming up in the lead up to Christmas. A great Christmas marketing idea is to continue the hype of Halloween over into holiday season.Įncourage people that bought from you during Halloween to do their Christmas shopping with you. Many British, European and Australian companies now also leverage this holiday.
It seems that straight after Halloween, the Holiday shopping floodgates open.Įven those of us who aren’t in the USA see the effect Halloween has.
If you’re not entirely sure in which ways to achieve your Christmas marketing goals, keep reading! 2. Nelson Jordan, Co-Founder of Agency Match As a result, your customer's attention is pulled in so many different directions, it takes something surprising, or remarkable to get them to take an action." Every retailer will be looking to use Christmas as an opportunity to reach potential customers. "Your marketing campaign MUST create cut-through with your target audience. Whatever you decide the best way to reach those goals is, it’s important that it’s compatible with your S.M.A.R.T goals. It might be pairing up with an influencer. Another way might be to increase your social media activity. One way to do that might be to increase your conversion rate. If your goal is simply more sales, that’s great, but how will you do that?
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Once you have your S.M.A.R.T goals outlined, it’s now time to figure out how to achieve them. Your S.M.A.R.T goal : To increase overall gross profits between October & December 2018 compared to the same time in 2017.įor more info on S.M.A.R.T goals, check out this article from Smart Insights about SMART marketing goals. Here is an example of how the concept works: S.M.A.R.T is an acronym which stands for specific, measurable, achievable, relevant and time-based.
Your ecommerce marketing ideas will go to waste. Without defined goals, your brand won’t see more sales in the Holiday period. Goals are what take us forward - goals are what keeps us growing, learning and improving. Before you start planning what you’ll do though, it’s important that you have a clear goal in mind.Ĭheck out Packhelp's Holiday Marketing Guide for everything your brand needs to survive and thrive this holiday season: 1.
So while autumn (or fall, if you’re that way inclined) is just around the corner, sit down with your pumpkin spiced latte and start planning your Christmas marketing ideas today. How to keep the sales flowing into the next year.Holiday promo ideas for both retail and e-commerce,.Some less-known Christmas marketing ideas,.So, you need to have your marketing plan finalized and prepared by the end of September to get your product seen by the early birds! Plus, a study from RCS UK shows that 38% of buyers start doing their Holiday shopping in October. It’s never too early to start preparing your business for the silly season.Īs the days start to get shorter and 'sweater weather' becomes more real, everyone seems to simultaneously think 'wow, it's that late the year already?! This time also happens to be the best time to start planning your Christmas marketing campaign.īecause there is a wide range of dates in the last 3 months of the year that e-commerce owners can leverage.